BW Signature Collection is another brand under the Best Western Hotels & Resorts management. The mother brand’s 4,100 hotels and motels worldwide have always been known to be dispersed under different brands, and BW Signature Collection is one of its young brands that have operations all over the world. The brand offers a home away from home vibe which is not common among big hotel brands like this one. Despite the homely sense of the brand, it still carries the Best Western trademark - luxury and value. Best Western is known for hotels that cater mostly to corporate stays or high-end clients, so opening the BW Signature Collection was their way of extending their operations to a bigger client base.
The idea bore fruits swiftly not just because of the Best Western brand next to it but also for its affordability despite the modern amenities and fast Wi-Fi connection. Best Western maintains its high standards in services in each of their brands but their integration of that signature to a different accommodation line still leaves many competitors in awe. The mother brand’s 70 years in the business certainly speaks for itself - the Midas touch of hotel chains, if you will.
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