About SH Hotels Serra
SH Hotels and Resorts is a hotel brand company that manage and operates the celebrated Baccarat Hotels, SH Collection properties and 1 Hotels. It is a member of Starwood Capital Group, a global investment firm. Behind this hotel brand is a team of innovators in design, experts in sales and marketing, food and beverage and revenue strategy.
The brand is spearheaded by Barry S. Sternlicht. He established the Starwood Hotels and Resorts Worldwide in 1995 and was the Chairman and CEO until 2005. At present he is the Chairman and CEO of SH Hotels and Resorts, which gained multiple recognition from the most respected and reputable industry groups and publication throughout the world.
Committed to its mission to bring dynamic hotel brands that will be the epitome of luxury living, SH Hotels and Resorts continues to develop unique hotels and properties in prime holiday getaway spots throughout the US. The brand continues to expand with projects under development in China, Doha, Abu Dhabi and France.
SH Hotels and Resorts wide array of hotels and residences is a convergence of impeccable style and ultimate service. Guests can find a home away from home in one of the hotel brands property.
