Quality Hotel is a brand under the Nordic Choice group which has built its own reputable image in the Nordic hotel industry. It is one of the largest hotel chains in the region, and Nordic Choice’s overall statistics isn’t even tagged with it. The brand operates 60 hotels in Sweden, Norway, and Denmark. The brand continues to create a unique approach to hospitality. Despite its given advantage as a sub-brand to a famous hotel group, Quality Hotel aims to target little details many hotels miss in their marketing strategy. For instance, they are a child-friendly series of hotels, so their amenities and activities are stretched from family activities to giving free ice cream to children.

Their attention to these small hospitality elements is what has made them an independently successful brand. They even host parties and activities to entertain their guests with soft scoop ice cream and popcorn freely given away to participants of booked conferences or their own events. Quality Hotel has been branded with the right label at that sense—pioneering the movement for sustainable management and compassion for all their guests. Over the years, this brand has emerged in its own right with a sincere hospitality strategy that Nordic Choice hotels generally exemplify.