Courtyard By Marriott brand hotels in Florence, Texas

About Courtyard By Marriott Florence

A hotel brand under the Marriott Company, Courtyard by Marriott falls under the mid-range hotels category intended for business travelers as well as families on a holiday. This Marriott brand competes with other hotels in the same level and niche market, such as Hinton Garden Inn.

During the early 1980s, Marriott has troubles in finding the right brands that will accommodate services for the family. They decided to create a new chain of hotels suited for those clients who are not satisfied or are looking for amenities that they do not have with their current hotel brands. Courtyard was then introduced in 1983 to provide lodging and accommodation services for business travelers. As the years passed and as leisure travelers begin to find themselves drawn to the Courtyard hotels, the brand had to add a few changes to their services to accommodate the leisure travelers too. Courtyard became a hit and quickly grew from 3 hotels during its year launch to 90 in just 4 years.

The first Courtyard hotel was built in Atlanta. The brand also became the very first American hotel in the Island of Bonaire that features an onsite scuba diving shop. At present, there are over 1,100 Courtyard Marriott Hotels around the globe.