About Country Inn & Suites By Carlson Varca
Country Inns & Suites is a chain of hotels under Carlson Hotels, which caters to guests who are looking for upper-midscale accommodations. Due to some ownership changes, the hotel brand is now among the hotels owned by Radisson.
One of the factors for the name change is in order to acquire global strength and recognition, which should further improve the hotel’s brand. Throughout the two quarters of 2018, this hotel chain has made changes including new visual identity, improving the company logo and renewing the hotel collateral and marketing strategies.
Aligning Country Inns & Suites with Radisson brands will also increase the name awareness and target new prospective guests. As a result, guests can expect the same quality and trademark afforded to Radisson hotels, which extends to the quality of the complimentary breakfast, fitness centers, and other amenities.
Staying at Country Inns & Suites gives an opportunity to every guest an experience that will last in their memories. Being part of the Radisson Hotel Group, the loyalty program of the hotel chain was renamed to Radisson Rewards.
Presently, Radisson Hotel Group has over 1,400 hotels available in different locations throughout the world. Other hotels in line with Radisson are Radisson Blu, Radisson Red, Park Inn, and Park Plaza.
